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Thursday
Jun112009

The best kind of word of mouth: Being nice

It's always nice to hear that our patrons have had a wonderful experience.  Here is a story about being nice by Andy Sernovitz!  At Gina's Pizza and Pastaria in Orange County, CA, the manager asked a customer, "Do you have a coupon? I see you've purchased three of these pizzas in the past few months, and they should have had coupons on the box."  The customer didn't.

So the manager took a flyer from the counter and pulled out a coupon. "See, we just saved almost five dollars."

For $4.90, Gina's turned a satisfied customer into a loyal customer.  (And got a ton of word of mouth, including blog posts like this.)  Read More Here...

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